Find the cohort losing repeat value

Compare weekly retention, inspect one outlier, and turn the evidence into a product, lifecycle, or customer-success follow-up.

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Metric family

Segment

RevenueRetained value

TargetsShow markers

Week 1

69%

Target 66%

Week 4

44%

2 below target

Best cohort

52%

May 18 · Partner webinar

W1 69%W4 44%Best 52%

Activation retention by signup week

All signup cohorts · retained users

5 cohorts7 weeks

Cohort

Jun 1

Jun 1–7

Template gallery

1,480 users

May 25

May 25–31

AI builder launch

1,325 users

May 18

May 18–24

Partner webinar

1,194 users

May 11

May 11–17

Paid search

1,542 users

May 4

May 4–10

Organic docs

1,280 users

Cohort

Choose one cohort to keep its selected cell and insight together.

W0W1W2W3W4W5W6

May 25–31AI builder launch·1,325 starting users

Save cohort investigation

Capture why May 25 at week 4 matters and route it to the right team.

Investigation note

State the evidence and the next action.

Destination

Integration boundary

Persist this payload through your analytics workflow API: {"metric":"activation","segment":"all","mode":"user_retention","selectedCohortId":"may-25","selectedPeriod":4,"retentionRate":39,"destination":"product"}.