Product analytics

Find the step blocking conversion

Build a trustworthy funnel query, compare one audience, and turn the largest loss into a follow-up action.

Fresh 16 min agoLast 30 daysAll usersvs Paid workspaces

Started

18,420

Completed

3,905

Conversion

21.2%

Vs compare (pts)

-13.7

Conversion path

Each row shows overall conversion and the loss from its previous step.

52.6% largest loss

Selected step

First project created

project_created

Users reached
8,234
From previous
58.9%
Median time
38 min
Trend
-6.2%

Segment comparison

Compare the same funnel definition across eligible audiences without changing the event sequence.

All users

Primary

Every eligible user in this funnel.

Started

18,420

Converted

21.2%Baseline

Paid workspaces

Comparison

Workspaces with an active paid plan.

Started

5,802

Converted

34.9%+13.7 pts

Invited users

People who entered through an invitation.

Started

3,205

Converted

28.4%+7.2 pts

Mobile signup

Accounts created from a mobile device.

Started

7,552

Converted

16.6%-4.6 pts

Insights

Generated findings and notes saved from this funnel.

2

Template setup is the key loss

Regression

Project creation loses 41.1% of users from the previous step after the navigation update.

Sample data supports collaboration

Opportunity

Workspaces with sample data invite 2.3× more teammates during the first week.

Cohort actions

Prepare a server-owned cohort from the current query and result counts.

Dropped before Teammate invited

4,329 users

Started but did not reach Teammate invited

14,515 users

Exact order · 7 days conversion window · Bot traffic excluded

Download CSV

Query settings

Change the audience, time range, attribution rule, and conversion window for this local example.

Controls the mock result volume.

The audience shown in the conversion path.

Used for the percentage-point comparison.

Maximum time allowed between first and final events.

Defines how event order qualifies a conversion.

Include identified bot trafficKeep this disabled for normal product-behaviour analysis.

Save funnel insight

Capture why First project created matters before the team changes the query.

State the evidence and the next investigation.

Integration boundary

Save the funnel definition, query controls, selected step, author, and note through your analytics insight API.